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Living the Lusitano Lifestyle
things i like
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Interagro Lusitanos
Interagro Lusitanos is the world’s largest breeder and exporter of the modern Iberian horse. Peter Van Borst serves as the American sales director, guiding private visits to the former Brazilian coffee plantation turned famous stud farm that repeatedly as ... Learn more »
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The Freedman Harness
The Freedman Harness, used for more than 200 years, is synonymous with style, quality and craftsmanship, leaving little wonder why it is the choice of royalty and the preference of champion trainer Peter van Borst, who uses Freedman products because ... Learn more »
Who is Peter van Borst?
The cities in South Carolina and Florida that Peter van Borst calls home are a far cry from the majesty of 16th century royal families and the pomp and circumstance that surrounded them. But Aiken, S.C. and West Palm Beach, Fla., where horses come close to outnumbering humans, are perfect places to perpetuate and promote the Lusitano, a breed that has carried that heritage into modern times. A recent transplant himself, van Borst is responsible for bringing Lusitano horses to this part of the world and he’s made it his mission to share them. Learn more »
Lusitanos have taken Peter van Borst around the world and given him a chance to live out-of-this-world experiences usually reserved for books or brought to life in movies. Check back from time to time as we expose rare wonderments of a horseman’s life that make reality far more powerful than fiction.
Her specialty is classical horsemanship, but Cherri Reiber’s riding skills are as varied as her background, which includes barrel racing and performing stunts at rodeos and in the movies before becoming a Grand Prix-level competitor and gold medalist in the U.S. Dressage Finals. Learn more »

With the U.S. horse industry out to pasture, Peter van Borst has found work in the emerging Chinese market as the country’s growing middleclass enjoys more cash and leisure time spent at equestrian events.
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